Search results for " investment promotion agency"

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E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania

2011

Published version of an article in International Journal of Marketing Studies, 3(4), 2-16. Also available from the publisher at http://dx.doi.org/10.5539/ijms.v3n4p2 There are limited studies examining the role of Investment Promotion Agencies (IPA’s) and their respective marketing techniques used in attracting Foreign Direct Investment (FDI). Using an exploratory case study approach, this article addresses this research gap by exploring the role of e-government as a promotion technique in eliminating barriers to FDI inflows in Tanzania; particularly barriers related to information accessibility and bureaucratic procedures facing foreign investors in acquiring relevant licenses and business…

Transaction costReturn on marketing investmentbusiness.industrymedia_common.quotation_subjectPublic sectorForeign direct investmentE-government transaction cost FDI destination marketing investment promotion agency TIC ZIPAInvestment (macroeconomics)Body of knowledgePromotion (rank)VDP::Social science: 200::Library and information science: 320::Information and communication systems: 321MarketingMarketing researchbusinessmedia_commonInternational Journal of Marketing Studies
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